Why We Started with a Tee

Every brand has a first piece. Ours is the Heavyweight Tee.

Not because it is the most exciting item in the catalog. Because it is the hardest one to get wrong without anyone noticing, and the easiest one to get right and have everyone feel it.

A tee is a baseline. Weight, drape, shrink, fade. If those four things work, everything else — the hoodie, the jogger, the crew — starts from a foundation that means something.

We went with 320gsm cotton. That is heavier than most mass-market tees, lighter than a sweatshirt. It has body. It holds its shape after twenty washes. The drop-shoulder cut gives it room without being oversized for the sake of it.

One design. Made right. That is what the first drop is.

If you have been sleeping on basics because the good ones cost $180 or have bots clearing them at 10am, this is made for you.